It is the promotion of the Black Friday and Cyber Monday campaign. Based on the previous landing page design from past promotions, I was responsible for designing the brand identity of the project, the home page banners, the promotional tile banners, and the newsletters in both English and French.
Design Process
▸ All product images required the removal of white backgrounds and color correction where necessary.
▸ To create variations between promotional banner tiles, I designed 3 different constellation patterns and colors to place behind the products.
▸ Each banner featured the corresponding brand logo associated with the promotion.
Inspiration
Constellation / Space
Date
November 2020
Client
FortNine
Tools
▸ Adobe IlIustrator
▸ Adobe Photoshop
Services
✔ Brand Identity Campaign
✔ Home Page Banners
✔ Promotional Banner Tiles
✔ Newsletters Design
✔ Product Photo Editing
It is the promotion of the advent calendar for the Christmas campaign 2018. The goal was to drive for newsletter signups where it was encouraged on social media. Once the users sign up, they get an exclusive access to contests, freebies, recipe & DIY videos tutorial.
At the end of the campaign, the newsletter signups increase significantly. The most successful content was the product giveaways (contests).
I was responsible to design the landing page of the advent calendar, home page tile, newsletters, social media and video display for in store promotion.
Newsletter Example
https://milled.com/structube/oh-my-golly-a-contest-FtIpBCnVQhWQWxOy
Date
Launch in December 1st to 24th, 2018
Client
Structube
Tools
▸ Sketch
▸ Zeplin
▸ Adobe Indesign
Collaborators
▸ Art Direction: Catherine Gibbard
▸ Web Developer: Supratim Baruah
▸ Photography: Simon Francoeur
▸ Styling: Alexia Krizia
Services
✔ Custom Web Design
✔ Custom illustrations
✔ Newsletter Design
MUST is a company specializing in furniture and accessories, offering accessible design solutions without compromising on function.
As part of their 'Nature Calls' campaign, I was responsible with promoting their new collection through social media and newsletters in both English and French.
Social Media Assets:
▸ Instagram / Facebook story
▸ Instagram post
▸ Newsletter
Date
June 2022
Client
MUST Société
Tools
Adobe Photoshop
Services
✔ Newsletter Design
✔ Social Media Graphics
SQUISH is a Montreal-based artisanal candy company that specializes in over 100 flavours of delicious gourmet gummies. With multiple retails locations across Canada, they offer a wide range of flavourful treats.
For this project, I redesigned SQUISH’s product page for both desktop and mobile platforms. By incorporating new features and optimizing existing ones, I aimed to enhance the user experience and drive engagement.
Added Features:
▸ Product Quantity Options:
Small bag and Bulk bag
▸ Badge Information:
New / Best Sellers / Sale / etc.
▸ Image Previews:
Underneath the product image
▸ Dropdown Areas:
Ingredients & Nutritional (under the add to cart button)
▸ “What’s inside” Dropdown:
Products that have more than one gummy will show the list of gummies inside the box.
Date
May 2022
Client
SQUISH
Tools
Adobe XD
Services
✔ Web Redesign
FortNine is a Canadian online shopping source that sells motorcycle, dirt bike, ATV/UTV, snowmobile, and mountain bike gears, parts, and accessories.
As the Graphic Designer for FortNine, my role encompassed various aspects of newsletter creation and management.
Responsibilities
My responsibilities included selecting lifestyle images, designing layouts customized to each promotion type, and conducting meticulous quality checks. This involved double-checking English and French URL links, ensuring no copy mistakes in the subject line or newsletter content, verifying the mobile version layout's integrity, and confirming product availability before sending newsletters to subscribers. I ensured that each newsletter effectively communicated FortNine's brand identity and promotional messages.
Design Process
▸ Part of my design process involved color retouching of both lifestyle and product images to maintain consistency and alignment with the overall design aesthetic.
▸ I collaborated closely with the marketing team to understand campaign objectives and translate them into visually compelling newsletter layouts.
Newsletter Categories
The newsletters were segmented into several categories, each requiring different layout options:
▸ General Promotion
▸ New Collection: Dynamic and static
▸ Best Sellers
▸ Brand Highlight
▸ Sale
▸ Introduction / New
▸ Video Series
Date
October 2019 - April 2023
Client
FortNine
Tools
Adobe Photoshop
Services
✔ Newsletter
Nair is a brand specialized in hair-removal products manufactured by Church & Dwight. The brand offers a wide range of depilatory creams, lotions, and waxes designed to provide smooth, hair-free skin.
I was responsible for designing the Amazon DSP (demand-side platform) ads for desktop and mobile versions. Each version required an option with and without the CTA (Call to Action) button.
Design Process
▸ Edited product and lifestyle images when necessary for the banners.
▸ Ensured the designs adhered to Amazon's DSP ad specifications and guidelines.
Date
November 2023
Client
Church & Dwight — Nair
Tools
Adobe Photoshop
Services
✔ Amazon DSP Ad Banners (static)
In this project, I was responsible to design a packaging pods for JA Coffee, a wholesaler, importer, and distributor of specialty coffee.
The primary objective was to develop a design that aligned with their new branding direction, conveying an elegant identity.
To achieve this, I included simple illustrations that contributed to an aesthetic look while creating an inviting appeal.
Date
July 2022
Client
JA Coffee
Tools
Adobe Illustrator
Services
✔ Packaging Design
✔ Custom illustrations
It is the promotion of the Holiday Gift Guide campaign. Based on the previous landing page design from past promotions, I was responsible for designing the brand identity of the project, the home page banners, the promotional tile banners, the newsletters, and the social media tiles in both English and French.
Design Process
All product images required the removal of white backgrounds and color correction where necessary.
Inspiration
Gift wrapping / Collage
Date
November 2021
Client
FortNine
Tools
▸ Adobe IlIustrator
▸ Adobe Photoshop
Services
✔ Brand Identity Campaign
✔ Home Page Banners
✔ Promotional Banner Tiles
✔ Newsletters
✔ Social Media Tiles
✔ Product Photo Editing
Summer Flyer | Easy Living
For the Summer Campaign, I had the opportunity to design a flyer that aimed to engage a younger target audience with a fresh and unique visual approach.
The design elements, such as the colours, typography, and imagery, bring a sense of excitement and adventure, showcasing the essence of the Summer Campaign.
The visual composition was strategically arranged to guide the viewer’s eye and communicate key information effectively.
By selecting vibrant colours, elegant typography, and captivating imagery, I captured the spirit of Summer.
Date
June 2016
Client
Structube
Format
5.5 in x 8 in
Page
20
Tools
Adobe Indesign
Collaborator
Photography: Sophia Khmil
Services
✔ Flyer Design
In this project, I was responsible to design the brand identity of Yvon Huynh, a Montreal-based photography company.
I developed a logo and watermark that captured the unique style and vision of the brand, showcasing the elegance, creativity, and expertise of Yvon Huynh stunning photography.
The chosen typography and visual elements work harmoniously to convey the brand's personality and establish a strong visual presence.
Date
August 2019
Client
Yvon Huynh
www.yvonphoto.com
Tools
Adobe Illustrator
Services
✔ Brand Identity
✔ Logo Design
For this project, I designed the media event invitation newsletters, in both English and French to effectively communicate event details to both external guests and internal stakeholders. Additionally, I created bilingual signage to be prominently displayed during the event, encouraging attendees to engage on social media platforms using a designated hashtag.
Date
September 2015
Client
Structube
Tools
▸ Adobe Indesign
▸ Adobe Photoshop
Services
✔ Newsletters
✔ Promotional Materials
✔ Posters
Summer Flyer | Summer is here!
I was responsible to design the flyer for the Summer Campaign by focusing on bright colours and collage concept.
The theme of the photography focused on tropical pattern to bring a visual communication with the summer season.
The flyer was distributed door-to-door at home and all Structube’s stores across Canada in English and French.
Date
June 2018
Client
Structube
Format
7 in x 10 in
Page
8
Tools
Adobe Indesign
Collaborators
▸ Content editor: Mélanie Pratte
▸ Photography: Sophia Khmil
Services
✔ Flyer Design
In this project, I was responsible to create the brand identity for Maison Kaze, a Montreal-based company set to launch its new collection in Fall 2023.
The task involved designing a logo that visually represents the brand’s values: minimalism, elegance, and simplicity.
In addition to the logo design, I developed a branding board that provided guidelines for the consistent application of the brand identity.
Date
May 2023
Client
Maison Kaze
Tools
▸ Adobe Illustrator
▸ Adobe InDesign
Services
✔ Branding Board
✔ Logo Design
I was responsible to design the brand identity of the logo and CV for Corey Deschambault, a post/content production in charge of UX design/web development.
Date
June 2017
Client
Corey Deschambault
Tools
Adobe Illustrator
Services
✔ Brand Identity
✔ Logo Design
Hello Spring!
I lead the complete redesign of the home page for the Spring Collection Campaign for a duration of one month.
The home page was updated on a weekly basis, featuring different content that aligned with the theme of each week:
The breakdown of the weekly updates:
▸ Week 1: Dining Room
▸ Week 2: Dining Room (Easter theme)
▸ Week 3: Bedroom
▸ Week 4: Living Room
I was responsible to overseeing the overall design of the landing page, ensuring a cohesive and visual appealing layout. Additionally, I created digital banners that followed the same design identity as the campaign.
Date
Launch on April 2017
Client
Structube
Tools
▸ Sketch
▸ Zeplin
Collaborators
Web Developer: Supratim Burah
Content Editor: Mélanie Pratte
Services
✔ Custom Web Design
✔ Digital Banners (animated)
I was responsible for determining the overall design (UI / UX) of this project. I guide the developers for the implementation of the process.
Goal
▸ Redesign of the checkout to improve conversions.
▸ Improving the user experience on the desktop, iPad and mobile devices.
Date
It was launched in December 2016 in the USA and Canada website.
After the release (result)
▸ Conversion rate is better than on the previous version (0.7% vs 0.6%)
▸ The dropout rate is lower than on the previous version (67% vs 76%)
▸ The steps from the beginning of the transaction decrease from 7 to 3 steps.
Currently on www.structube.com
Client
Structube
Tools
▸ Sketch
▸ Zeplin
Collaborator
Web Developer: Supratim Baruah
Services
✔ Web Redesign
Magazine Ads
▸ Coup de pouce
▸ House & Home
▸ Les idées de ma maison
▸ Style at Home
▸ Western Living
Date
August 2015 - 2019
Client
Structube
Tools
Adobe Indesign
Collaborators
Photography: Simon Francoeur & Sophia Khmil
Styling: Émilie Tardif & Caitlin Pomeroy
Services
✔ Magazine Ads Design
