Work Experience

May 2022 - Present

Freelance Graphic Designer

• I collaborate with clients to conceptualize and execute a diverse range
  of creative projects.

• This includes the development of distinctive brand identities, the creation of engaging social media content, the production of e-commerce visuals, the design of user-friendly websites, and the creation of effective email campaigns, among others.

October 2019 - August 2023

Graphic Designer
// FortNine

• Manage project requests using Trello and Google Sheet, ensuring timely delivery of all projects.

• Responsible for creating project briefs.

  • Example: Finding and selecting images / send copy for revision and translation / reviewing copy

    
    
    

• Produce digital assets to support marketing promotion.

  • Example: newsletters, web banners, ads etc.
    
    
    

• Design and update home page flips.
  
  
  

• Revise newsletters design before scheduling date.

  • Example: check image quality / test links / review copies / review design responsiveness for desktop and mobile layout

    
    
    

• Conceptualize visual identity and marketing collaterals for campaigns.

  • Example: Holiday Gift Guide / Black Friday / Cyber Week /
    Boxing Week campaigns

    
    
    

• Enhance and retouch images to create high-quality visuals for projects.

• Testing graphics across various media before publication.

• Manage and execute multiple projects at the same time requested from different departments.

• Develop visually engaging Google Slide presentations and other communication materials for the HR department to showcase effectively information to employees.

June 2019 - August 2019

Marketing Project Manager
// Structube

Liaison for the department:

• Successfully led a team of 15 in the execution of marketing campaign projects, ensuring timely delivery of all projects.

• Coordinate all incoming project requests from internal and external parties.

  • Internal: HR, Video, Photography department, etc.

  • External: printers, web agency, email platform agency, new collaboration with company etc.

Developing project briefs to guide the creative process:

• Coordinating design, copy, video, social, and marketing members to make sure everyone had all the relevant information and a clear picture of the objective of the task/project.

• Efficiently filter and clarify information to ensure precision for each project.

• Dispatching the task to all relevant members of the team for action.

Creative direction: Providing direction / Feedback / Final Approval

• Provide clear direction and guidance to the creative team to ensure the successful execution of projects.

• Ensure the company’s key brand messages were being represented across all marketing materials, emphasizing key factors such as pricing, product offering, and brand identity.

Project Manager: Oversaw project delivery from conception to launch

• Making sure all projects were delivered on time.

• Creating timelines and due dates on Asana and Google Sheet along the way to insure delivery of projects and smooth transitions between each touch point on the team.

August 2015 - June 2019

Graphic Designer
// Structube

• Collaborate with copywriters, project manager, web developer, videographers, printers, Listrak account manager (email automation platform), and Absolunet account manager (web agency) to execute project.
  

• Design and update weekly home page flips.

• Design and schedule weekly newsletters.

• Design and execute engaging transactional newsletters to enhance customer engagement.

• Oversee the seamless integration and efficient deployment of the weekly newsletter using the Listrak platform.

• Create visual identity for seasonal digital and printed flyers and coordinating with the printer for submission.

• Design and coordinate with the printer for magazine ads submission.

  • Example: Style At Home / Coup de pouce / House & Home /
    Les idées ma maison / Western Living magazine

• Design web page layouts, templates for campaigns, and design solutions for the website.

  • Example: Open Box Campaign / Checkout Redesign / New seasonal collection / FAQ
    

• Create and update web page with Contentful (CMS) for Lookbook creation and contest page update.
  

• Design artwork for use in social media (Facebook, Instagram, Pinterest, Snapchat, and LinkedIn).

  • Example: post / story / paid ads
    

• Create digital ads and banners for Adroll, Quantcast, and La Presse.

• Conceptualize visual identity and marketing collaterals for seasonal and marketing campaigns

  • Example: Holiday Gift Guide / Pre- Black Friday / Black Friday / Cyber Week / Advent Calendar / Boxing Week / new product collection / company’s event

• Developed training materials and provided onboarding to graphic designers to ensure their proficiency in creating high-quality designs.

• Develop informative and visually appealing PowerPoint presentations for HR department.

Education

2012 - 2015

Concordia University
Bachelor of Fine Arts (B.F.A.), Design

2009 - 2012

John Abbott College
Graphic Design

Certifications

June 2022

The Branding Masterclass The Entire Brand Design Process
// Udemy: Online Courses
Certificate of Completion

February 2022

Project Management Foundations
// LinkedIn: Online Courses
Certificate of Completion

August 2017

User Experience Circuit
// General Assembly: Online Courses
Certificate of Completion

Skills

Softwares

• Adobe Creative Suite:
  Acrobat / Adobe XD / Illustrator / InDesign / Photoshop

• Sketch

• Figma

• Invision

• HTML / CSS / Magento

• Microsoft Office:
  Excel / PowerPoint / Word

• Google Docs / Sheets / Slides

Project Management

• Teamwork

• Trello

• Asana

Content Management

• Box

• Bynder

• Contentful

Email Automation Platform

• Listrak

Communication Platforms

• Slack

• Microsoft Teams

Languages

• French

  Native or bilingual proficiency

• English

  Professional working proficiency

• Chinese (Cantonese)

  Limited working proficiency