I was responsible for determining the overall design (UI / UX) of this project. I guide the developers for the implementation of the process.
Goal
▸ Redesign of the checkout to improve conversions.
▸ Improving the user experience on the desktop, iPad and mobile devices.
Date
It was launched in December 2016 in the USA and Canada website.
After the release (result)
▸ Conversion rate is better than on the previous version (0.7% vs 0.6%)
▸ The dropout rate is lower than on the previous version (67% vs 76%)
▸ The steps from the beginning of the transaction decrease from 7 to 3 steps.
Currently on www.structube.com
Client
Structube
Tools
▸ Sketch
▸ Zeplin
Collaborator
Web Developer: Supratim Baruah
Services
✔ Web Redesign